LIP is a Lyon digital agency. We plan, buy, and create across paid, social, and search — and hold every campaign to the only number that counts: the return.
Google, Meta, and native — bought against acquisition cost, not impressions.
Paid and organic social run as one system, with creative made for the feed.
Sites and organic visibility engineered to convert, and to keep ranking.
Ads, film, and design built to stop the scroll and sell the offer.
Editorial and content programs that build an audience worth advertising to.
Tracking, attribution, and reporting you can actually make decisions with.
Speed and rigor aren't opposites. We move fast because our process is disciplined: test small, read the data honestly, and scale only what proves it earns the spend.
No vanity metrics, no dashboards built to impress. Just the campaigns that grow the business, run by people who care that they do.
LIP is a focused team of media buyers, creatives, and analysts based in Lyon. We keep the client list short so every account gets people who actually think about it.
We work across France and Europe, in French and English — building campaigns held to one standard: measurable growth, delivered at pace.